Woj speaks to Nathalie Nahai at MozCon 2014 about her prodigious musical talent, how she became the Web Psychologist, the power of persuasion, effective web design, her favourite speakers, cultural dimensions theory and the future of marketing.Read me
SEO, Inbound Marketing & Content Strategy
Kwasi Studios is an Adelaide-based inbound marketing company specialising in content strategy & web re-development. We help websites get ranked by search engine robots & be enjoyed by humans, so that you can achieve your business goals online.
The days of intrusive, interruptive, and self-centered marketing are over. Enter the age of brand storytelling; a technique that’s allowed the likes of RealEstate.com.au to cut through the noise and forge an emotional connection with its audience.Read me
Woj Kwasi chats to Rand Fishkin about being transparent online, entrepreneurship, working hard, stepping down as CEO of Moz, the influence of capital injection, mistakes, what to focus on in inbound marketing, thoughts on Microsoft, his favourite speakers, his style icons, his ultimate inbound marketing squad & more.Read me
Neuromarketing techniques such as eye tracking have given inbound marketers unprecedented insight into how users engage with online content. But what exactly is eye tracking? And how can you use it to your advantage?Read me