Clickbait links are designed to lure visitors to (usually underwhelming) web content, but could hyperbolic clickbait headlines have the opposite effect with high quality content? Compare five Buzzfeed articles and five Pulitzer Prize winners and decide for yourself.Read me
Welcome to the Kwasi Studios content marketing & digital trends blog. We're an Adelaide-based inbound marketing agency that specialises in content strategy, inbound marketing & SEO. Tackling a diverse and eclectic range of topics with a fresh and unique POV, we put our money where our mouth is when it comes to producing content that's fresh, fun, and actionable.
Nearly 12 months since Facebook launched Instant Articles, Google are rolling out the beta of their own instant content feature – but will allowing users to publish content directly into search results provide any real benefits?Read me
Mobile devices have become the gadget we can’t live without. From our lowered attention spans to our love of video content- we look at the way our obsession with our personal time-wasters has changed the way we consume online content.Read me
From Gerber Singles to the Titanic we look at 13 of the most extreme marketing failures of all time. But be warned, like the Titanic, many of these ill fated inventions have left permanent scars on the annals of history.Read me