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Content Strategy & Marketing

There is an old saying in the online marketing business and it remains true to this day – ‘Content is King.’ An integral part of establishing a successful online presence is good content. These days, both people and search engines will judge your site based on the content you provide, its relevance, and its usefulness. As a result, at Kwasi Studios, we develop long term content strategies to keep your site ahead of the rest.

Of course, it might be easy to design a generic “Home” page, an “About” page, a “Products/Services” page and a “Contact” page. But what are you really offering your customers? In a world where companies are popping up like weeds in spring, you need to stand out from the rest and give prospective customers a reason to interact with your business. Just as importantly, you want to keep them coming back.

One way you can do that is by producing content guided by a good content strategy. Part of this process is determining your business’ personality and giving your site a coherent voice. By doing this, customers can relate to your business in a more meaningful way.

We provide content marketing services that will help boost traffic to your site and encourage user engagement. We do this through a variety of methods, including:

  • Brainstorming and idea generation
  • Planning and strategizing, including content audits
  • Information Architecture
  • Copywriting
  • Scheduling, prioritising and distribution
  • Governance and workflow planning

Having great content not only improves people’s experience of your site; search engines will be able to determine the topical relevance of your pages and help deliver them better to those searching. NB: This does not mean content that has been poorly written for people and keyword stuffed for search engines like some other businesses will offer – these have a short life span.

Contact Kwasi Studios today and let us help you think outside the box and make your business stand out from the rest.