Content Strategy & Marketing
There is an old saying in the online marketing business and it remains true to this day – ‘Content is King.’ An integral part of establishing a successful online presence is good content. These days, both people and search engines will judge your site based on the content you provide, its relevance, and its usefulness. As a result, at Kwasi Studios, we develop long term content strategies to keep your site ahead of the rest.
Of course, it might be easy to design a generic “Home” page, an “About” page, a “Products/Services” page and a “Contact” page. But what are you really offering your customers? In a world where companies are popping up like weeds in spring, you need to stand out from the rest and give prospective customers a reason to interact with your business. Just as importantly, you want to keep them coming back.
One way you can do that is by producing content guided by a good content strategy. Part of this process is determining your business’ personality and giving your site a coherent voice. By doing this, customers can relate to your business in a more meaningful way.
We provide content marketing services that will help boost traffic to your site and encourage user engagement. We do this through a variety of methods, including:
- Brainstorming and idea generation
- Planning and strategizing, including content audits
- Information Architecture
- Scheduling, prioritising and distribution
- Governance and workflow planning
Having great content not only improves people’s experience of your site; search engines will be able to determine the topical relevance of your pages and help deliver them better to those searching. NB: This does not mean content that has been poorly written for people and keyword stuffed for search engines like some other businesses will offer – these have a short life span.
Contact Kwasi Studios today and let us help you think outside the box and make your business stand out from the rest.