Conversion Rate Optimisation
As the saying goes, there are plenty of ways to skin a cat. The same goes for websites. Though you might have a few specific tasks you want your website to achieve, there are numerous ways in which to do so. At Kwasi Studios we work out the best way for your website to operate, and as a result, the best way to convert users into customers.
We do a variety of content experiments, including A/B split testing and multivariate testing along with progress reports, analysis, and recommendations, in order to get the most out of your website.
To work out how to best convert customers, we need to determine how they use your site. In order to do this we can run an experiment in which half your customers see one version of you website, and the other half another. By analysing how each performs, we can make necessary adjustments and determine the optimum way to construct your site – the way your customers want it.
Every site is different, and as a result, conversion rate optimisation is never an exact science. With this in mind, we limber up and use a flexible approach, tailoring our methods to what best suits your site. We also make sure your website keeps converting, with ongoing analysis and changes.
Aspects of sites we commonly look at include:
- Whether customers are completing all the forms on your website.
- Whether there are too many fields to complete.
- Whether your site is intuitive to use.
- Whether there is too much or too little text on your site.
Whether there is a good use of images to encourage engagement.
When combined with our other inbound marketing methods, conversion rate optimisation is a great way to get your site seen and used ahead of your competition.
Get in touch with us today and get our techno-brains working for you.