Inbound marketing is a subset of online marketing that uses “free” channels or traffic sources to deliver visitors to your site. This is achieved by making your website easily found and creating compelling content on your site.
Producing fresh and unique content on a regular basis draws web users to your site and entices them to engage with your brand. Some of the free inbound marketing channels include:
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Video / Audio – podcasts, webinars etc.
- Resources – eBooks, whitepapers etc.
According to HubSpot’s State of Inbound Report, inbound marketing generates 54% more leads than paid advertising. Considering the amount of waste associated with traditional, impression-based advertising, inbound marketing provides a much more focused program that matches today’s buyer behavior.
We tailor our inbound marketing strategies to maximise success for each of our clients. Contact us today to find out more about our inbound marketing services, and discover how we can slash your advertising costs while boosting online leads.
For more information on the different inbound tactics at our disposal, check out our inbound marketing guide: “Inbound Marketing Town“.