Inbound marketing is a subset of online marketing that uses “free” channels or traffic sources to deliver visitors to your site. Basically, this is achieved by making your website easily found and creating compelling content on your site. By doing so, you are able to draw web users to your site, have them engage with your content, and ultimately, convert them into customers. Some of the free inbound marketing sources include:
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Video / Audio – podcasts, webinars etc.
- Resources – eBooks, whitepapers etc.
Inbound marketing is extremely efficient and generally converts higher than outbound and paid marketing methods. This is because the web users that find your site arrive there naturally, through their own motivation to search for something. This is in stark contrast to paid services, where you have to do more “bugging”.
We specifically tailor our inbound marketing strategies to maximise success for each of our clients. Contact us today to find out about our inbound marketing services and discover what we can do to put you ahead of your competition.
Check out our inbound marketing guide: “Inbound Marketing Town“.