Search Engine Marketing (SEM) is an umbrella term referring to a range of techniques to increase your website’s visibility in search engine results. It includes non-paid methods, such as SEO, as well as paid advertising, such as Pay Per Click Advertising (PPC).
Specialising in non-paid techniques, we offer premiere search engine marketing services that give you the best value for money. Every business is different, and there is no one solution that suits every business; like a caddie choosing the best golf club for a particular shot, we carefully select the best method for you.
It’s important to remember that increasing traffic to your site is only one part of the online marketing puzzle. If the website is poorly designed, you won’t be able to convert the traffic into income. That’s why at Kwasi Studios we make websites work for both robots and humans.
A site optimised for both traffic and conversions will improve your business. Specifically, it will:
- Increase the likelihood of your website being found by search engines
- Improve your search engine quality score, thereby reducing the cost of PPC advertising.
- Increase the likelihood of people purchasing your product, signing up or downloading your content.
We are the search engine marketing experts. To get in touch, contact us here.