Search engine optimisation (or search engine optimization – note the “z”) is the process of improving a websites visibility in the natural (or “organic”) results in the Search Engine Results Pages (or “SERPs”). Here’s a video by the Head of Google’s Webspam team, Matt Cutts, explaining how Google crawls and indexes the web:
The natural, non-promoted results are most trusted by consumers and attract up to 80% of all the click throughs from search engines. Some of these search engines include (with respective market share in Australia according to Hitwise data from the week ending Jan 14, 2012):
- Google Australia – 78.22%
- Google – 9.26%
- Bing – 4.18%
- Yahoo!7 Search – 1.82%
- Ask – 0.68%
As a site owner, there are a few things you can do to prepare your website for search engines. This SEO startup video is a great way to learn what’s fundamentally involved in the world of search engine optimisation.
We provide a variety of SEO services including optimised, best practice web design, technical site audits, link building, content strategy and consulting.
These days SEO is only one of the mandatory pieces of the search engine marketing pie to ensure a robust online presence; there are many other channels that should be considered as part of your digital strategy. What may work in for one site may not work in another, so it’s important to be flexible and judge each website on a case by case scenario…luckily, we do all that for you!
The SEO services we offer form part of our full suite of inbound marketing services aimed to take care of your digital strategy and increase your online presence.
Feel free to contact Kwasi Studios if you have any questions about the best ways to get your websites ranked, maximise your conversion rate and reach your business goals.