Search engine optimisation is the process of improving a website’s visibility in the natural (or “organic”) Search Engine Results Pages (or “SERPs”).
These organic results are most trusted by consumers and attract up to 80% of all the click throughs from search engines. Of course there are many different search engines out there including: Yahoo!7 Search, Bing and Ask, but in Australia 93% of internet searches are made via Google. And with the top 3 listings on Google accounting for 60% of click through rates, getting your business listed at the top of the SERPs is one of the keys to online success.
Only a few years ago, SEO was seen as highly specialised knowledge, largely used to manipulate Google rankings. However, with Google becoming increasingly intelligent, these sneaky tactics simply don’t work anymore, and in many instances can actually get your site penalised.
The SEO industry has matured in recent times and grown into a multifaceted marketing discipline that goes above and beyond the clever trickery of days past. In fact, SEO has become an essential area of expertise for all digital marketers.
Google itself has facilitated this shift by changing the way users find information using its search engine. Here’s a video by the Head of Google’s Webspam team, Matt Cutts, explaining how Google crawls and indexes the web.
These days SEO is only one of the pieces of the search engine marketing pie. And with so many inbound marketing channels available, a multifaceted approach to digital marketing is the best way to grow your business online.
Contact Kwasi Studios today to find out more about our SEO services and discover how we can help get your site ranked.