How To Stop Users Pinning Your Content on Pinterest
I’ve been meaning to write a post about Pinterest for quite some time now. The other day I discovered that you can stop people from pinning your content by adding a simple meta tag to each page.
For those of you that are unaware, Pineterest is a social networking site that allows you to create visual pin boards & pin content (predominantly pictures & video) to them.
Popularity amongst women is very high and many online shopping sites have seen an increase in referal traffic from users pinning their content and in turn impacting their sales – which is fantastic if that’s your goal.
Recently, Pinterest updated their Terms of Service to reflect some recent debate & concerns raised regarding privacy and content ownership rights of content pinned. It gave Pinterest the right to sell the content & placed all legal emphasis on the user pinning the content.
To be honest… I feel that these are just safety nets that any business needs to take to protect themselves from any worst case scenario.
For example, this instruction sheet regarding the intricacies involved in operating a hat was most likely included because of a help desk call questioning “how to use it” (or perhaps just for a laugh):
Here are a couple more examples of consumer product warnings (sourced from Ridiculously Funny Product Warnings):
- WARNING: “Do not direct steam at people or animals or iron clothes while they are being worn.” – Rowenta Iron
- WARNING: “Never use while sleeping” – Conair Hairdryer
- WARNING: “Don’t leave the driver’s seat while cruise control is set” – Winnebago Motor Homes
- CAUTION: “Handle with care – I’m Hot” – McDonald’s Coffee
The point is, if companies don’t specifically spell out what not to do then some clown may incorrectly use the product or service, hurt themselves or someone else and take legal action against the company for not warning them.
The main concern around Pinterest is around the subject of Photography and photographers worried that their content could get distributed without credit or acknowledgement that they are the creator of the content.
The interim solution: You can block people from pinning material from your site!
Simply add the following meta tag to the pages containing the content you don’t want pinned in the <head></head> section of your page’s HTML code:
<meta name=”pinterest” content=”nopin” />
The following message will then be displayed if someone attempts to Pin the content:
“This site doesn’t allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”
However, this will not completely stop your content being taken. Users can still save the files & upload them to another site.
The rule of thumb is… if you don’t want pictures taken from your site then don’t add them to the Internet in the first place!
Now, having said all that, it’s still good to see that Pinterest are responding and adjusting to the needs of their consumers – happy pinning people!