Firstly: if you haven’t already seen the Google Doodle produced in celebration of the 50th anniversary of Doctor Who earlier this month, then you really need to. The doodle turns into a multi-level, 8 bit style video game when you click on it. Users get to choose which of the 11 Doctors they want to play as and the game features appearances by the TARDIS, Daleks, Weeping Angels and more. Warning: you may lose a few hours playing with it.
Shiny new social features
Loads of social media sites had makeovers or improvements this month. Firstly, Facebook got new white on blue (rather than blue on white) Like and Share buttons, which also removed the thumb from the Like button. Secondly, Pinterest introduced a new pin, called a Place Pin, which lets users make boards for places they like (or want) to visit – opening up a whole host of new opportunities for businesses like travel agencies, hotels and restaurants. Finally, LinkedIn introduced a a new feature called “showcase” pages. Showcase pages allow individual brands or areas within corporations to have their own channel for sharing and curating content.
Content marketing on the up
Did you know that more than 70 per cent of Australian companies employ someone to oversee their content marketing strategy? Content marketing is on the increase, and the latest figures show that the trend is going to continue. On a related note, what can content marketers learn from journalists? Yvonne Lyons has a few valuable suggestions. Meanwhile, Adria Saracino for Distilled warns against slotting people (or yourself) into marketing silos that will needlessly limit your content strategy.
Google builds bridges
Could Google mend ties between India and Pakistan? Almost! A new advert for Google in India has shown how the search engine can reconnect old friends and overcome the hurdles of both distance and human conflict. Depicting two elderly friends being reunited for the first time since the Partition in 1947, the ad is a hit in both India and Pakistan and has been viewed over seven million times since it went online earlier this month.
Viva Las Vegas
Did you miss out on Marketing Land editor-in-chief Matt McGee’s keynote conversation with Peter Stringer, senior director of digital media for the Boston Celtics, at Marketing Land’s SMX Social Media Marketing conference in Las Vegas? Don’t worry – so did we. However, a live blog of the conversation, which they discuss topics such as converting online fans into ticket-buying customers, can now be read online.
Let it snow
Earlier this month, Google opened the doors to pop-up shops across the United States. The shops, called Winter Wonderlabs, will be open for the duration of the holiday season and allow Google to show off the latest gadgets, such as the Nexus 7 and the newest Chromebooks – although Google Glass is sadly absent. Each Winter Wonderlab also features a rather cool (geddit?) giant snowglobe, which takes slow motion video footage of visitors frolicking in the CGI snowfall. Check it out here:
There you go – it’s been a busy November! What do you think was particularly memorable this month? What did you find interesting in November, or is there anything else you’d like to share?