Search Engine Optimisation
Image via CrunchBase
We provide SEO web design, SEO services & consulting as part of our full suite of inbound marketing services to take care of your digital strategy.
Search engine optimisation (or search engine optimization – note the “z”) is the process of improving a websites visability in the natural (or “organic”) results in the Search Engine Results Pages (or “SERPs”).
The natural results are most trusted by consumers & attract up to 80% of all the click throughs from index search engines. Some of these search engines include (with resepective market share in Australia according to Hitwise data from the week ending Jan 14, 2012):
- Google Australia – 78.22%
- Google – 9.26%
- Bing – 4.18%
- Yahoo!7 Search – 1.82%
- Ask – 0.68%
These days SEO is only a mandatory piece of the pie to ensure a robust online presense but there are many other channels that should be considered as part of your digital strategy. What may work in one vertical may not work in another so it’s important to be flexible & judge each website of a case by case scenario.
Feel free to contact Kwasi Studios if you have any questions about the best ways to get your websites ranked & ultimately maximise your conversion rate to reach your business goals & objectives.
