Web Design

Good web design is critical to ensuring a successful online presence. When combined with Search Engine Optimisation, it becomes a very powerful marketing channel.

From our experience, most web development companies say the do SEO but it’s often a bare minimal effort & taken into account after the site has been launched. This does not benefit you as changes in search engines can take up to 6 weeks before they get realised.

We have been designing websites for over 13 years & look at SEO right from the outset. Our process is customised for each client to ensure that your business is represented accurately online with your business goals in mind every step of the way.

Here is a general break-down of how our web design process may go (keep in mind that this may change depending on your requirements):

Review of your business and the way it’s run – there’s no point building a stock-standard “brochure” site that you see everywhere. We make you stand out from the rest!
Conduct keyword research based on your business & set the scene for a content strategy.
Define a sitemap & web strategy – this will be the foundation of your website. It includes competitor analysis, social media reviews, content plans & a link strategy.
Work with your existing technology or define one to use (e.g. LAMP – Linux/Apache/PHP/MySQL, Microsoft – IIS/.NET/MSSQL etc), determine which CMS to use)
Design storyboards that include key elements, templates, forms, rules, user interface details & more that create with you to make sure you are happy.
High quality graphic design of main templates & pages created in Photoshop (99% of the time)
Photoshop PSDs are sliced & diced into HTML format (WordPress themes, Magento themes or any CMS)
Web Development takes place to take this HTML format & merge with the technology selected.
Copywriting takes place & prepared carefully
Social Media strategy employed & link strategy commenced
Site is robustly tested
Website gets launched
Web strategy is rolled out including new content, news, social media shares etc

Contact Kwasi Studios today to find out how we can increase ROI on your existing website, look at re-design options or or design the website from scratch.